Tourism - a quality offer

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Historic towns have always been at the heart of English tourism - both domestic and overseas, and it is vital that, in a global market, policies are in place to retain their competitiveness.

At this conference - to be held at the newly refurbished Midland Hotel in Morecambe - speakers from the Government department and leading national tourism organisations will explore the funding and economic impact issues, look at the cost/benefits of World Heritage Site status, consider the importance of local distinctiveness and of quality and, using Morecambe as a case study, look in depth at examples of regeneration and tourism in partnership.

Tom Bloxham, Chair and Co-founder of Urban Splash, which is developing the Midland Hotel, will also address the Conference Dinner.